Eso Tolson and Grae Williams

Grae and Eso founded The 5ifth Floor to do one thing: make stories work. Not stories as decoration, but stories that shift how people understand an organization, trust it, and get behind it. The studio specializes in finding an organization's anchor, the central belief everything else builds from. Get that right, and brand strategy, narrative, and messaging follow. Miss it, and no amount of content fixes the gap. Between them, they bring 10+ years each in the nonprofit sector, working with organizations from small community-based orgs to international nonprofits. They currently serve the sector full time through The 5ifth Floor, helping organizations turn what they believe into language that converts.