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PRODID:-//Tennessee Nonprofit Conference//Conference Guide//EN
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UID:a69d6b61-3b7d-4028-ad93-f951f4c42c83@tnnonprofits.org
DTSTAMP:20261106T194620Z
DTSTART:20260930T153000Z
DTEND:20260930T163000Z
SUMMARY:Perspective Builds Worlds
DESCRIPTION:Every organization\, whether it's a small nonprofit or a Fortune 500 company\, operates from a core perspective. That perspective either builds a world people want to belong to\, or it doesn't. In this session\, we unpack how the most trusted brands and organizations in the world anchor everything they do in a single belief and how nonprofit leaders can do the same.
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\nUsing real examples from Nike\, Apple\, and mission-driven organizations\, we walk participants through the Story Anchor framework: how to find your perspective\, compress it into a belief that moves people\, and build all communications from that foundation. This isn't a marketing or branding talk. It's a story and world-building session.
LOCATION:Junior Ballroom B\, Embassy Suites by Hilton Franklin Cool Springs\, 820 Crescent Centre Drive\, Franklin\, TN 37067
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